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Traders Point
Christian Church
Case Study

Traders Point Christian Church partnered with BLVR to reimagine their brand from the inside out. What began as a rebrand became a full alignment of identity, belief, and mission—resulting in a scalable, belief-driven brand system designed to fuel growth, unify their team, and activate disciple-making across campuses.

“This wasn’t just about a logo. It was about aligning our people to who we are and where we’re going. BLVR helped us build something that was deeply connected to our mission, not just a new look. They delivered exactly what they said they would—and even more. ”

– Allie Bryant, Executive Director of Ministry Effectiveness, Traders Point Christian Church

THE CHALLANGE

01

Momentum Without Alignment.

Traders Point Christian Church (TPCC) was experiencing rapid growth, but their brand hadn’t kept pace. With a dated identity and inconsistent messaging, they lacked a unified foundation to rally their team and community. To position the church for long-term impact, they needed to reestablish clarity around who they are, what they believe, and how they show up in the world.

Services Provided:

— Church brand strategy
— Visual brand identity design
— Verbal brand identity & messaging framework
— Brand guidelines
— Custom church website strategy & design
— Church App UX/UI strategy & design

THE SOLTION

02

Strategic Alignment for a Missional Church.

BLVR partnered with TPCC to develop the brand strategy that became rooted in their bold new mission: Clear the way. Equip for battle. Deploy for impact. Together, we shaped a distinct brand identity to reflect their battle-ready posture. Through deep collaboration, we delivered a refreshed brand ecosystem designed to support growth and inspire movement across Indianapolis and beyond.

Find Your Church's Say-Do Gap

Use the Belief Alignment Workbook to spot misalignment across people, practices, platforms, and places—and agree on the next steps to fix it.

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