Where SAY is defined: Unearth and articulate your core belief system—belief, purpose, vision, and values—and codify it into clear language, a flexible visual identity, and decision filters your team uses—so your church speaks with one voice and decisions stay aligned and on-brand.
WHY ITS MATTER
01
When what you say and what people experience don’t match, trust slips. Clarify Your Brand is where alignment begins—turning conviction into clear language and a usable visual system.
Closes trust gaps like:
— Vague message and unclear differentiation
— Teams using different words on stage, site, and social
— Inconsistent logo, typography, and color; quality drifts
— No on-brand decision filters; slow, subjective approvals
SERVICE DETAILS
02
We lead your team through three connected phases:
01
Plant Your Flag
(Belief-Led Strategy)
Identify the conviction that shapes your purpose, vision, values, and focus. We also define simple decision filters so leaders make on-brand calls quickly.
01
Plant Your Flag
(Belief-Led Strategy)
Translate strategy into a cohesive visual system—logos, typography, color, and layout rules that scale across ministries and build trust at every touchpoint.
01
Plant Your Flag
(Belief-Led Strategy)
Codify a message architecture (conviction line, ownable pillars) and tone so your words connect—and stay consistent from stage to website to social.
WHAT WILL YOU GET
03
— Belief-Driven Brand Strategy (belief, purpose, vision, values)
— Audience positioning & differentiation (frameworks)
— Message architecture (conviction line, pillars, proof points)
— Tone-of-voice guidelines with usage examples
— Visual identity system (logo suite, color, typography, layout rules)
— Brand guidelines + starter templates/asset kit
— Struggling to communicate clearly, consistently, or confidently
— Entering a season of transition, growth, or revitalization
— Ready to build deeper cultural connection and long-term trust
“This wasn’t just about a logo. It was about aligning our people to who we are and where we’re going. BLVR helped us build something that was deeply connected to our mission, not just a new look. They delivered exactly what they said they would—and even more. ”
Use the Belief Alignment Workbook to spot misalignment across people, practices, platforms, and places—and agree on the next steps to fix it.
